Red
Hot Internet Publicity
An insider's Guide to Marketing Your Book on the
Internet by Penny C. Sansevieri
From the Back Cover:
The Internet has changed the landscape of book
publishing forever. that's why four of the five
largest New York book publishers hire Penny C. Sansevieri
to mentor their own Internet publicity edepartment
employees. It's also why these major publishers
routinely recommend Penny to their authors as an
Internet publicist.
Penny made one of her own books an Amazon.com bestseller
for three months running. She's the inventor of
the Virtual Book Tour and the leading expert on
using the Internet to promote books of all kinds.
she firmly believes that self-published books and
niche titles can benefit even more from the Internet
than celebrity and mass-market books. No ivory tower
theorist, Penny's a hands-on visionary with her
feet on the ground and her eyes on the prize! You'll
learn:
